As a Facebook media buyer for both e-commerce and lead gen I often require the input of a skilled copy writer. The quality of the copy can make or break an ad campaign. Great copy can make the difference between making a profit and growing your business or losing money on campaigns with weak copy that doesn't resonate with your audience. I wholeheartedly recommend working with Charlotte. She understands how to write copy for different stages of the sales funnel and has repeatedly delivered creative copy that has resulted in ad campaigns achieving a ROAS between 4X and 7X. Charlotte takes the time to research the audience and competitors so the hooks and messaging in her copy are spot on. Looking forward to continuing to work alongside Charlotte on future projects.
Anne Suddick, Campaign Manager
I recently asked Charlotte to rewrite the copy for my website. I had never really been happy with what I already had and felt that it didn’t best represent me and my business.
I’m a creative and expressing myself in words is totally not my strong point. I had some conversations with Charlotte about the business and let her get to work. She delivered wonderful content that I feels really represents me and the business.
I would have no hesitation in recommending Charlotte to anyone who needs new copy that’s fresh and on your own brand.
Liz Calder, Biddis Lifestyle Design
Charlotte provided much needed copywriting support to our agency's creative team at a time when capacity was short. Charlotte was extremely flexible and able to work as and when we needed her support. She took the time to understand each of our client's tone of voice and provided high-quality copy within a short period of time. Charlotte was easy to work with and quickly became a very important part of the team while we restructured internally.
Mark Vincent, Freelance Brand and Campaign Strategist, Soup Agency
Charlotte was a fantastic author to work with on an in-house project together. Original and creative, she fulfilled the brief and beyond. Delivering flexibly with well-written, entertaining prose, she nailed writing The Little Book of Bridgerton and helped to create a wonderful non-fiction book full of fun and interesting facts about the Regency period. Always communicative, it was a joy to work with Charlotte and I would do again, in a heartbeat.
Beth Eynon, Senior Editor, Bonnier Books
An absolute treat to work with Charlotte – both for the pupils that she inspires to get writing, and get reading, and for us at the National Literacy Trust as she is a true professional. Over the summer she delivered an online event with fellow footy author Matt Oldfield, and BBC presenter Ben Shires, to over a thousand pupils, creating a brilliantly fun, engaging and interactive workshop for them to enjoy. Quite a skill to pull off online. The theme she often works with is 'heroes' – tying in with her own writing – and it's great to see how she helps pupils to think creatively, as well as see the heroes in themselves. Charlotte’s workshops guide pupils to see the different types of heroes in our society, and helps them to come up with their own ideas and engage in their own writing.
We also worked with Charlotte at Watford FC, where she worked alongside coaches from the Club Community Organisation, signing her books and delivering more quality presentations and workshops for over 100 pupils.
Jim Sells, Manager, National Literacy Trust
I would like to thank Charlotte for her extensive research (UK and globally) that she did for the charity, Candy Cane Rescue. We needed support in grant applications and Charlotte did a great job of researching which grants the charity is eligible for, the timings, and everything we needed to know. Having researched into the charity as well, Charlotte then provided some written content templates for us to use going forwards when submitting grant applications. Charlotte’s efforts really worked wonders, as Candy Cane Rescue was awarded a grant on their very first application. And now we have more applications pending. A huge boost to the charity at a crucial time when funds are needed. And we are very appreciative of Charlotte’s support.
George Keenan, Trustee, Candy Cane Rescue
I’ve had the pleasure and privilege of working with Charlotte for a number of years now across a number of projects and have always been impressed by her creativity, attention to detail and her proactive approach to every aspect of the writing process. She’s more than just a freelance writer for us and my entire team, and I wouldn’t hesitate to recommend her!
Ciara Lloyd, Editorial Director, Bonnier Books
I began working with Charlotte in 2015 when she looked after communications at BASCA for 4 years on a freelance basis, giving additional support to the Membership team under the management of the Head of Membership & Marketing. This involved a wide variety of activities such as copywriter for speeches, publicity material for events and interviews with BASCA's members for the membership magazine. We were always extremely pleased with the quality of Charlotte's writing, her proactive approach, her quick understanding of our requirements and the subjects she had to write about and last but not least her helpful nature. In 2020, she did some invaluable work that helped promote the launch of social enterprise The F-List - an online resource for female composers and musicians. Together, we worked on developing the brand's narrative for its website, strategy and press communications, which contributed to substantial national press coverage. I would highly recommend Charlotte to any company who needs assistance with their communications.
Vick Bain, Campaigner, Former CEO and founder of The F-List
John Blake Publishing have commissioned Charlotte to write books for us on two occasions. Both times, she has done an incredible job of writing highly competent texts in demanding time frames and delivering to deadline. She also dealt with all the queries and demands of the editorial process impeccably, and her research skills were excellent. As an author, Charlotte embodies everything we hope for when we work with someone new. I recommend her highly.
James Hodgkinson, Editor, John Blake Publishing
It's rare to come across a standout writer such as Charlotte. I had the pleasure of working with Charlotte for a few months at WE Communications. Charlotte was able to adapt to multiple tasks thrown her way and always delivered with such grace and professionalism. I was particularly impressed with Charlotte's ability to produce a variety of writing forms from CEO blogs, to speeches, presentation scripts and social media posts. She was a great find!
Jessica Ozdemir, Worldwide Marketing and Communications Director, PHD