For over ten years Charlotte has worked with a variety of individuals and brands, to help them tell their story in a way that feels authentic for them, and will resonate with the audience they want to reach - from a baby boomer recounting her childhood growing up in poverty, to a non-profit that supports female musicians. In early 2021 she secured funding for a charity that rescues greyhounds from the meat trade, through a charity bid she wrote.
As a copywriter, she works with advertising specialists, writing Facebook and Instagram copy for sustainable and eco-friendly brands, to drive leads and sales.
She has also written news pieces and articles for publications across the consumer and B2B sectors that include Prima, The Independent and Professional Beauty.
Examples of work include:
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Facebook and Instagram ad copy
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funding applications
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human interest stories
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memoir
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content marketing
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press releases
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speeches
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promotional material
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blogs
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web copywriting
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campaign copywriting
She's worked for these organisations:
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Socially Savvy Eco
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The Ivors Academy (formerly BASCA - British Academy of Songwriters, Composers and Authors)
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John Lewis, Plymouth Gin and Braun (as a hand model!)
Her work has been featured in these publications.